Barberitos Gets Serious About Franchising Regional Chain Names Bruce Holzman Vp Of Franchise Sales

(Saturday, July 10, 2010) - GA—A former franchise professional for some of the nation's top emerging
chains, Bruce Holzman has joined Mexican cantina Barberitos as vice president of
A 20-year veteran of the restaurant industry, Holzman is lending his expertise to drive the
same kind of growth for Barberitos that he did for restaurant chains like Salsarita's Fresh
Cantina, Dairy Queen, and Huddle House.
Prior to joining Barberitos, Holzman sold close to 300 Salsarita's franchises in less than
20 months turning the start-up Fresh-Mex chain into a prominent regional brand.
He had similar success at Dairy queen where he developed and sold more than 130 new
DQ Grill & Chill, Orange Julius and Karmelkorn franchises in the Southeast generating
an annual royalty stream of $2.7 million.
Holzman also served as a consultant for smaller franchise operations such as Desert
Moon, Juiceblendz, Friendly's Ice Cream, and Jittery Joe's Coffee.
Holzman's growth strategy for the 20-unit concept involves targeting a certain breed of
franchisees and positioning Barberitos as a manageable, franchisee friendly operation.
"Barberitos does things differently than other franchises", says Holzman. "In an
industry where site only franchises are the norm, we offer protected areas. Most
franchises do not provide numbers; we have a complete section in our disclosure
documents dedicated to performance information. And most importantly, our founder
and CEO is a franchisee so every decision we make corporately affects him personally.
No ivory tower thinking here!" Holzman states emphatically.
Downing Barber, the chain's founder adds, "our ideal franchisee is a business person who
wants to leave the corporate world to gain more control, independence and flexibility
over his or her life. We want them to have business experience, yet be able to train them
the Barberitos way without having to break any pre-existing bad habits."
Barberitos offers the full line of support and services one expects from a top tier franchise
and does not have the same limitations some other brands have, such as encroachment
and territory issues.
"This is a big deal because many of the larger franchises are either running out of room to
grow, or encroaching on existing units", Holzman said.

Founded in Athens, Georgia in 2000, Barberitos is a distinctive fast casual southwestern
style cantina serving freshly prepared food with farm fresh produce, meats, sauces, and
marinades, which are created daily.

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