Sir Speedy And Pip Campaign Selected As Finalist For An Echo Award

Thursday, July 08, 2010

The Direct Marketing Association's coveted award honors the best in direct marketing.

Franchise Services, Inc. is pleased to announce that their printing industry brands, PIP and Sir Speedy, have been recognized by the Direct Marketing Association (DMA) as Finalists in the International ECHO Award Competition, recognized by many to be the most coveted awards in direct marketing. The results of the competition will be announced on Tuesday, October 12 during the DMA 2010 Conference & Exhibition in San Francisco.

The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns—campaigns that have raised the bar in terms of strategy, creativity and results. Campaigns recognized by ECHO not only exercise best practice in terms of direct marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target markets.

Sir Speedy and PIP's Centralized Direct Mail Program, a targeted integrated direct marketing campaign developed with marketing partner Vertis Communications, combined creative direct mail with personalized URLs, Website landing pages, and email marketing. An online portal for the company's franchisees to manage their participation in the localized monthly mailings fueled the program.

"This campaign represented a major shift in brand position, strategy and media for our Sir Speedy and PIP franchisees," said David Robidoux, vice president of marketing for Franchise Services, Inc., the parent company of Sir Speedy and PIP. "Being recognized by the DMA is a great honor for us that helps our efforts to transition our brands to providers of value-added printing and marketing services that help companies grow." Kathy Calta, chief marketing officer for Vertis Communications, said, "We are proud of this multi-channel marketing program that addressed the need to drive lead generation and customer acquisition for the Sir Speedy and PIP franchise networks. We are excited that this integrated campaign is an ECHO award finalist and incredibly proud of our partnership with Franchise Services." About Franchise Services Franchise Services, Inc., (FSI) is a franchise management company that owns the franchise brands, Sir Speedy, PIP Printing and Marketing Services, Signal Graphics, MultiCopy, TeamLogic IT and Copies Now. Franchise Services has a 40-year history managing award-winning brands that support the small- to medium-sized business market. The company's brands and worldwide affiliates encompass more than 600 locations in 13 countries.

FSI's brands have received numerous awards and recognition including; the Franchise Times Top 200, Entrepreneur's Franchise 500, Quick Printing Top 100, Printing Impressions 400, Franchise Times Fast 55, Franchise 50 and the International Franchise Association's Franchisee of the Year Award.

Contact: Denise Denton, Director of Marketing Communications, Franchise Services, Inc., 26722 Plaza Drive, Mission Viejo, CA 92691. Tel: 949/348-5400, Fax: 949/348-5066. E-mail: Website:

About Vertis Vertis is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. The company's deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for its clients.

About the International ECHO Awards The International ECHO Awards ( represent the oldest and most prestigious honor in direct marketing. Supported by the DMA, the ECHO is the only international award where judges rigorously assess entries based on strategy, creative execution and results — recognizing the whole picture of a campaign's success. The ECHO Awards represent the best that direct and interactive marketing have to offer. Outstanding creative is necessary to win a coveted ECHO and is one of three required qualities. Award recipients must also have superb marketing strategy and excellent results. Every year, more than 1,000 entries are submitted by marketers and agencies for the International ECHO Awards from all over the world.

About Direct Marketing Association (DMA) The Direct Marketing Association ( is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

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PIP Printing & Document Services
26722 Plaza Dr., #200
Mission Viejo, CA

Phone: 949-282-3800
Toll Free: (800)894-7498
Fax: (949)282-3899

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