Sport Clips™ Partners With Elementslocal™ To Increase Online Presence

(Wednesday, February 03, 2010) - Significant changes in the way consumers prefer to receive information, coupled with an unpredictable economy, have resulted in many franchises reexamining their traditional marketing communication plans to gauge effectiveness. Both retaining Clients and attracting new Clients requires applying the latest digital tools to maximize leads received and covert them to sales.

To address these goals, Sport Clips, the nation's leading men's and boys' hair care franchise, searched the existing product offerings for a solution that would support and encourage loyalty among existing Clients and offer innovative ways to communicate with and attract new Clients. Sport Clips signed on with ElementsLocal™ to significantly improve its online presence and develop lasting relationships with Clients through local web sites and creative email and SMS campaign strategies.

With 90% of online users conducting local online searches prior to purchasing products and services, Sport Clips' new marketing communication plan is creating a strong, localized search strategy which allows the company to be visible to customers in the locality of its hundreds of salons.

By creating a unique, fully autonomous website for each of Sport Clips' 670 salons, Sport Clips' rankings in popular search engines, such as Google are increased. Additionally, each website can easily be updated with local content, guaranteeing high placement in local search result pages, thus increasing local clientele.

"Having a strong online presence is a crucial component in our marketing strategy," said Martha England, Vice President of Marketing for Sport Clips. "The ElementsLocal software makes it affordable to acquire multiple websites and easily manage the content, and the platform offered the scalability necessary for actual websites, rather than micro sites. Its integrated e-marketing and SMS marketing (text) makes it simple for us and our franchisees to use."

Additionally, ElementsLocal™ is implementing an effective and contemporary customer communication plan for Sport Clips using multimedia promotions, template-based email campaign programs and SMS delivery. "Consumers are using the Internet and their mobile phones to connect, search for information and research their purchase options, and franchises must follow this trend to remain competitive in the digital age," said Jeremy LaDuque, president and CEO of ElementsLocal.

In partnering with ElementsLocal, Sport Clips will provide local, brand-compliant messaging power to its franchisees with little oversight. Through a template-based platform, franchisees will be able to initiate local email and SMS micro-scale marketing campaigns and participate in national, broad-scale campaigns initiated by the franchisor.

This implementation will enable National, broad-scale campaigns initiated by the franchisor to support the growth of new Sport Clips Clients through SMS and email-based incentives, while preserving existing Client loyalty and retention through local email and text messages for birthday specials, "thank-you's" for client referrals and more.

"We're excited to partner with ElementsLocal to address our key goals through search engine-optimized websites for each store location and the implementation of email and SMS campaigns," said England. "It's an all-in-one solution for us."

View Company Website: http://www.sportclips.com

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