The Counter Welcomes Peter Wright As New Senior Vice President Of Franchise Sales To Continue Expansion

(Wednesday, October 21, 2009) - The Counter, the 21st century
equivalent to a classic burger joint, announced today that Peter Wright
joins the corporate team as Senior Vice President of Franchise Sales. The
Southern California-based company experienced explosive growth after Oprah
featured it as one of the "20 Hamburgers You Must Eat Before You Die." To
continue the momentum, Wright will be responsible for managing national
expansion and growing franchisee relationships to open additional
locations of The Counter's innovative burger concept.

Wright brings a wealth of knowledge and opportunities to The Counter from
his past experience as Director of Franchise Sales & Administration at
Panera LLC where he negotiated 48 U.S. development agreements and assisted
in negotiating the first Canadian agreement. Prior to Panera LLC, he
built new business and market development relationships for Starbucks
Corporation as the Regional Sales Manager of Business Alliances.

"Peter is the ideal man for the job and brings expertise and understanding
of the franchising business to the company," said Jeff Weinstein, founder
and co-CEO. "His proven ability to identify hot, young growth
opportunities makes him perfectly suited for building new partnerships for
The Counter's expansion."

"The Counter's ideal franchisees are restaurant developers with multi-unit
operating experience looking to grow multiple locations within a region,"
said Peter Wright. "Jeff and senior management have done a stellar job
articulating the company's goals and vision to their partners. I expect to
continue fostering that attention to detail and active participation."

Individuals interested in franchising opportunities with The Counter can
contact Peter Wright at (310) 559-3355 ext. 105 or
peter@thecounterburger.com.





About The Counter: Founded in 2003 by Jeff Weinstein, Culver City,
Calif.-based The Counter® is the 21st-century equivalent to the classic
burger joint, offering a fresh, unconventional approach to the American
tradition of creating the ultimate premium burger with its inviting
industrial décor, today's music and outstanding food in a laid-back family
atmosphere. The Build-Your-Own-Burger menu offers customers the ultimate
freedom of choice in building their own burger with more than 312,120 plus
combinations. The In July 2005, GQ magazine columnist Alan Richman named
The Counter's "Build Your Own Burger" to his list of the best burgers in
America and "The Oprah Winfrey Show" featured The Counter's inclusion on
Richman's list in a February 2006 show highlighting the "20 Hamburgers You
Must Eat Before You Die." For more information, visit
www.thecounterburger.com.

MEDIA CONTACTS:

Wendi Shapiro – wshapiro@murphyobrien.com 310.586.7116

Christina Wong – cwong@murphyobrien.com 310.586.7148

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