Jamba Juice Celebrates 30th Campus Store Opening With Launch At Northwestern University

Coming to a Campus Near You!Jamba Juice Accelerating Expansion of Non-Traditional Locations

(Thursday, September 17, 2009) - Jamba Juice (NASDAQ: JMBA) announced today the grand opening of its Northwestern
University Jamba Juice store, the ninth college location to open in 2009 and the
30th since Jamba first ventured on campus at Stanford in 1997. The initiative
builds upon Jamba's success in launching franchise kiosks and small formats on
colleges and universities nationwide and brings a delicious, health-oriented,
portable food option to busy students on the go.

"We know that students lead very demanding lives so we are pleased to be able to
provide them with a convenient location to get their favorite smoothie without
leaving campus," said Thibault de Chatellus, Senior Vice President, Global
Franchise and Development, Jamba Juice Company. "We also have the added benefit
of introducing a new generation of customers to our brand."

Capitalizing on the trend towards healthier fare within the multi-billion dollar
QSR category, and recognized as one of the healthier food and beverage brands,
Jamba offers food service operators and colleges and universities an opportunity
to serve students looking for on-the-go food choices that support a healthy
lifestyle. For some students, that can make Jamba Juice a destination.

"Jamba has always been focused on health and wellness and our product lineup has
great appeal for students seeking a better-for-you meal alternative as well as
those students just looking for a healthy-fun break from their daily routine,"
said Kim Larson, Vice President of Marketing, Jamba Juice Company. "Our products
are made with high quality, good-for-you ingredients. They contain no artificial
flavors, no artificial preservatives, no high fructose corn syrup, and zero
grams of trans fat. Additionally, we have menu options available for students
with special needs including non-dairy, non-gluten, vegetarian, and vegan
diets."

In addition to offering better-for-you meal options, Jamba also strives to be
better for the environment by working closely with campus locations to support
their sustainability initiatives. Jamba does this by helping design stores on
those campuses that meet stringent green standards as defined by the U.S. Green
Building Council under the LEED program. Those green-friendly design features
include the use of recycled materials in wall panels, carpeting, furniture
fabrics and tile, the use of more natural lighting with layouts that provide
direct outdoor views from 90 percent of all work spaces, and implementation of
lighting and air conditioning controls that help conserve energy.

"Jamba is currently working with California Polytechnic State University and
Northeastern University in support of their LEED certification efforts,"
continued Thibault de Chatellus. "We are committed to truly being a naturally
good for you and good for the environment company."

Franchise growth in non-traditional outlets, such as college campuses, airports,
malls, fitness centers, and travel centers, is a key component of the Company's
2009 Blend Plan Generally located in student unions or university centers, Jamba
Juice campus openings in 2009 include the University of Illinois, Arizona State
University West, Bowling Green State University, Florida International
University, Sacramento State University, SUNY Buffalo, Northeastern University,
the University of California at Irvine, and its newest campus location,
Northwestern University.

"I am thrilled with the progress we are achieving against our overall franchise
growth strategy," stated James D. White, President and CEO, Jamba, Inc. "With
the recent campus and airport openings we are well on our way to achieving our
goal of opening 40 to 45 new franchise locations by close of 2009."

The Company is committed to strategically growing the Jamba brand and franchise
development is one component of a broader plan for achieving that goal. The
Company believes their franchise strategy will better position Jamba for growth,
increasing brand presence and market share, and will provide greater overall
margins with reduced capital outlay. The Company believes there are potential
opportunities for at least 2,700 total stores in the U.S.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned
subsidiary, Jamba Juice Company, owns and franchises Jamba Juice stores. Founded
in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and
beverage offerings, including great tasting fruit smoothies, juices, teas, hot
oatmeal made with organic, steel cut oats, and baked goods. As of July 14, 2009,
Jamba Juice had 735 locations consisting of 490 company-owned and operated
stores and 245 franchise stores. For the nearest location or a complete menu,
visit the Jamba Juice website at www.jamba.com or call 1-866-4R-FRUIT.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by
reference herein) contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking statements
are those involving future events and future results that are based on current
expectations, estimates, forecasts, and projects as well as the current beliefs
and assumptions of our management. Words such as "outlook", "believes",
"expects", "appears", "may", "will", "should", "anticipates", or the negative
thereof or comparable terminology, are intended to identify such forward looking
statements. Any statement that is not a historical fact, including estimates,
projections, future trends and the outcome of events that have not yet occurred,
is a forward-looking statement. Forward-looking statements are only predictions
and are subject to risks, uncertainties and assumptions that are difficult to
predict. Therefore actual results may differ materially and adversely from those
expressed in any forward-looking statements. Factors that might cause or
contribute to such differences include, but are not limited to, those discussed
under the section entitled "Risk Factors" in our reports filed with the SEC.
Many of such factors relate to events and circumstances that are beyond our
control. You should not place undue reliance on forward-looking statements. The
Company does not assume any obligation to update the information contained in
this press release.

For Jamba Juice
Don Duffy, 203-682-8200
or
Janice Duis, 510-596-0286
or
investors@jambajuice.com

View all Jamba Juice Press Releases

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