Pita Pit Ranked Among Global Elite

One of the world's top 100 franchises

(Thursday, September 10, 2009) - Franchise Direct, one of the
world's leading portals for franchise and business opportunities, has ranked
Pita Pit at No. 49 on its inaugural list of the Top 100 Global Franchises.

After analyzing thousands of franchised business concepts throughout the
world, Franchise Direct named the Top 100 Global Franchises based on factors
including financial performance and corporate citizenship. According to the
list, the franchises in the top 100 all share a defined identity, a clear
business plan, a commitment to training and support, and an ability to
innovate.

"The recognition of the Pita Pit as a major player on the global stage is very
exciting," said Jack Riggs, CEO of Pita Pit USA. "As a franchise concept, we
have always strived to be among the best in the world. This ranking proves
that our continued growth and support of our franchise community are truly
exceptional."

The businesses listed as the Top 100 Global Franchises are not only known for
the products or services they provide, but are also seen as innovative and
progressive franchise models. Although this is Franchise Direct's first
ranking of franchises worldwide, the franchise consulting company will publish
a new list every year which will become an indicator of the franchises that
are thriving best in the global economy.

Pita Pit Inc. opened 30 new U.S. stores in 2008, and expects to open over 20
in 2009. There are 176 Pita Pits in 38 states, with nearly 40 new locations in
development. While many of the original Pita Pit restaurants were adjacent to
college campuses, the company has expanded its locations to include small and
mid-sized markets as well.

The Pita Pit was recently named one of Restaurant Business Magazine's "Future
50" fastest-growing small chains in the United States. It has also been ranked
on Entrepreneur Magazine's Franchise 500 and the Inc. 5000 list of
fastest-growing private companies.

History: Founded in 1995 in Ontario, Canada, The Pita Pit was a fast food
restaurant with a new and unique approach. The goal was to offer quality,
healthy, fresh food fast. Realizing great success, they began franchising
across Canada in 1997.

Franchising in the United States began in 1999, and Pita Pit Inc. was formed.
The first U.S. store opened in Syracuse, New York, and the second in Moscow,
Idaho. In April 2005, Pita Pit Inc. was acquired by Pita Pit USA, Inc.

The Pita Pit connects healthy food with people seeking alternatives to the
typical fast food choices. Its motto is "fresh thinking - healthy eating,"
featuring a menu based on the customer's choice of grilled meats, fresh
vegetables, sauces, and a pita rolled into a unique and convenient package.

Pita Pit Inc. is a wholly owned subsidiary of Coeur d'Alene, Idaho-based Pita
Pit USA, Inc.

For more information about The Pita Pit, visit http://www.pitapitusa.com.

Contact:

Jennifer Riggs
jennifer.riggs@pitapitusa.com
208-765-3326

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