Domino's Promo To Mark Once-in-a-lifetime Date

(Monday, August 31, 2009) - Domino's Pizza is commemorating the upcoming calendar day of 09.09.09 by giving away $25 gift cards for pizza products and its newest dessert item, Chocolate Lava Crunch Cakes, to help celebrate birthdays of those turning 9 or 99 on that day.

"We won't see this date for another 100 years," said Domino's spokeswoman Jenny Fouracre. "So in honor of this unusual day on the calendar, we thought it would be fun to provide the birthday cake, our newest dessert menu item, to those turning 9 or 99."

Domino's new Chocolate Lava Crunch Cakes are oven-baked chocolate cakes, crunchy on the outside, with warm chocolate fudge inside.

The first 99 consumers who are turning 9 or 99 on 09.09.09, who send their name, proof of birth date (copy of drivers license or birthday certificate), home address and phone number to pr@dominos.com will receive a $25 gift card good for Chocolate Lava Crunch Cakes and any other item on Domino's Pizza full menu.

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