Madison Avenue Flirts With 3-d

(Wednesday, May 27, 2009) - Remember Princess Leia's holographic message to Obi-Wan Kenobi? Madison Avenue does, and it's starting to make 3-D digital images part of its marketing arsenal.

Papa John's International, the U.S. Postal Service and General Electric have begun to incorporate "augmented reality," or AR -- a technology that lets consumers interact with hologram-like images -- into their marketing. One well-known example of AR: the yellow first-down lines in TV broadcasts of football games.

Starting in June, pizza chain Papa John's is affixing an AR image to the back of 30 million pizza boxes, for a rollout in coming weeks.

View all Papa John's Press Releases

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