Hardee's Kicks Off Nascar Instant-win Game

(Tuesday, March 31, 2009) - Hardee's has teamed up with Coca-Cola North America to offer a NASCAR collectors' cup and instant-win game.

Until May 24, customers will receive a special-edition racing cup with any large combo meal or large beverage purchase. The cup features members of the 2009 Coca-Cola Racing Family (Greg Biffle, Denny Hamlin, David Ragan, Kyle Petty and Jeff Burton), as well as an instant peel-and-win chance to win one of 40,000 prizes.

Grand prize is a four-day/three-night trip for two for the 2010 Coca-Cola 600 in Charlotte, N.C. The prize package includes air travel and hotel accommodations, race tickets, and access to the VIP hospitality tent that will have special appearances by members of the Coca-Cola Racing Family.

Other prizes include tickets to the Coca-Cola 600, Tailgate Packages, NASCAR gear and various Hardee's food items.

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