Country Style And Cinnabon Strike Sweet Deal

(Monday, November 10, 2008) - Country Style Food Services Inc. and Cinnabon, Inc. have just
agreed to a partnership to offer Country Style coffee in all 25 Cinnabon, Inc. locations in
Ontario, Quebec and the Maritimes.

Country Style Food Services Inc. is the second largest coffee and baked goods
franchisor in Ontario in the Quick Service Restaurant sector with over 400 franchised and
corporate locations. Country Style purchases only carefully selected and harvested 100%
Arabica coffee beans which are picked when the coffee berry is at its peak of ripeness.
Once picked and air dried, the beans are roasted in small batches to ensure freshness,
capturing the full aromatic flavor of a truly superb coffee.

Cinnabon, most known for its world-famous Classic cinnamon rolls, currently operates
more than 700 franchised locations worldwide. The roll that made them famous is a
delicious combination of warm dough, filled with their legendary Makara® Cinnamon,
topped with freshly made cream cheese frosting.

"As part of Country Style's continuous effort to meet the needs of a more contemporary
consumer we felt that partnering our strong brand with Cinnabon was a natural fit. We
know Cinnabon appreciates the value of having a branded offering to complement their
quality products. We're both very excited about this new partnership," explains Rick
Martens, President and Chief Financial Officer, Country Style Food Services Inc.

Country Style has been testing in several Cinnabon locations over the past year; one in
Markville Mall, (Markham) and at two locations in the Sheppard Subway Station (Toronto).
It was because of the excellent results of those test markets that both companies agreed
to move ahead on expanding the partnership across Ontario and Quebec.

"We're very enthused our strong test results with Country Style have led to an official
partnership with such a high-quality brand. We hope that both loyal and new Cinnabon
guests who either didn't know we served coffee, or who brought in a cup from another
brand, will take notice of our newest product offering," says Michael Church, President
and Chief Operating Officer, Cinnabon Inc.

View all Country Style Press Releases

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