Dickey's Barbecue Pit Partners With Zeeprobe To Launch Nationwide Customer Satisfaction Program

(Wednesday, March 18, 2009) - Dickey's Barbecue Restaurants, Inc., parent of the nation's fastest growing barbecue restaurant chain Dickey's Barbecue Pit, recently debuted a nationwide customer satisfaction program. Listening and responding to customer's experiences, perceptions and feedback has always been at the forefront of Dickey's philosophy, but the company did not have an efficient way of measuring satisfaction at the local, regional and national levels.

Dickey's underwent a rigorous selection process and selected ZeeProbe to implement the program nationwide. "To continue our customer centric strategy, ZeeProbe is helping us to implement an online customer satisfaction tracking program brand-wide that will allow franchisees, field and corporate personnel to gain rapid and insightful information from our customers and convert the insights into increased revenue through rapid response, operational enhancements and creation of relevant marketing programs and initiatives", said Roland Dickey, Jr., President of Dickey's Barbecue Pit. "We felt that ZeeProbe offered what we were looking for in a research partner in terms of their online customer satisfaction customized tracking technology and franchise experience."

"I am very excited about the partnership with Dickey's Barbecue Pit as our solutions will offer Dickey's realtime information at all levels into customer perceptions and franchisee performance that will enable proactive support and strategies at local, regional and national levels to increase bottom-line profitability", said Prit Sen, Vice President of Business Solutions at ZeeProbe.

About Dickey's Barbecue Pit

Dickey's Barbecue started franchising in 1994 and now has over 100 locations in 25 states nationwide. Dickey's has come a long way from a one-room restaurant to a multi-unit franchise system across the entire United States, and Dickey's just keeps on growing.

About ZeeProbe

ZeeProbe, headquartered in Frisco, TX, enables consumer, market and financial intelligence for franchised, retail and multi-unit type organizations around the world to help meet your most ambitious goals of growing market share and increased profitability.

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