Prime Pubs To Spread Its Wings To West Coast

(Monday, March 09, 2009) - The Prime Pubs of America, Inc. has signed an agreement with new franchisee, David Littman, who will open two units in California. The Toronto, Canada-based chain is a division of the $400 million dollar multi-concept operator, Prime Restaurants. Prime Pub is experiencing steady growth and anticipates 60 new store openings across North America within the next four years. The chain will welcome three additional U.S. locations in 2009 alone, in Buffalo, New York, Tucson, Arizona and Columbus, Ohio.

Mr. Littman is hoping to find promising real estate in San Diego and is currently looking in Poway, Carmel Mountain and Del Mar as well as in Southern Orange County. He hopes to open his first location no later than the end of 2009, with his second location not far behind in 2010.

"Prime provides a unique and authentic Irish pub experience," says Mr. Littman. "The San Diego and Orange County markets are going to love its friendly, casual dining atmosphere mixed with high end cuisine and premium drinks. Prime features many international ales that you can't get anywhere else as well as American beers. You can't beat good food, good music and live entertainment. Prime offers all of that and more."

Prime Pubs prides itself on its authentic décor, delicious, high quality Irish-inspired cuisine, innovative beverage program and exceptional hospitality. Over the next four years the number of Prime Pubs across Canada and the United States will increase dramatically. Prime Pubs is currently looking for savvy franchisees to take advantage of high growth potential across the United States and bring the Prime Pub experience to new markets across North America.

About Prime Pubs:

Prime Pubs is a family of authentic Irish pubs operating under the trade-marks of D'Arcy McGee's, Fionn MacCool's, Paddy Flaherty's and Tir nan Óg. Prime Pubs serve traditional Irish fare made from hearty recipes developed over countless generations and offer an International selection of perfectly poured pints. Prime Pubs prides itself on warm Irish hospitality and a vibrant atmosphere featuring furnishings imported directly from Ireland.

Restaurants are 2,000 -7,000 square feet and seat an average of 225 guests.

For more information about franchising or to learn more about Prime Pubs please contact Alexandra Doyle at 703-837-5168 or alexandrad@fransmart.com.

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