Jeffrey Palmer Named Executive Vice President Of Sales & Marketing For Accor North America

(Wednesday, January 14, 2009) - Accor North America, one of the largest hotel chain owner and operators in North America, announces the promotion of Jeffrey Palmer to executive vice president - sales and marketing, for Accor North America. In his new position, Palmer will continue to lead all aspects of marketing, branding, market research, sales, reservations and distribution for Accor North America's Motel 6 and Studio 6 brands in the US, Canada and Mexico.

Palmer's duties include the development and execution of all communications campaigns, including development of advertising campaign content, execution of all media planning and buying, and directing all online initiatives. Palmer is also in charge of sales and general revenue generation at Motel 6. In addition, Palmer is responsible for working with the brands' president and CEO to provide strategic direction for the brand.

Palmer began with Accor North America in December of 2007 as senior vice president - sales and marketing, and has since led the marketing efforts developing and promoting the Motel 6 brand's new "Phoenix" prototype, as well as the development of Motel 6's new trip-planning micro site, Goin6.com. He has over 20 years of experience as a senior level executive in marketing, advertising and sales for Fortune 100 Companies including The Home Depot, Pep Boys and Circuit City. Before joining Accor, he served as senior vice president - marketing for NRT Incorporated, developing and overseeing national marketing, internet marketing and advertising. Palmer earned his B.A. in American literature & history from Yale University and his M.B.A. from the University of Chicago.

###
About Accor North America

Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6 and Studio 6 and the upper-upscale Sofitel and upscale Novotel locations in the U.S. and Canada. For more information, visit www.accor-na.com.
About Accor Worldwide

Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:

- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre.

- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.

View all Studio 6 Press Releases

This article has been read 148 times.

Printed From:
http://www.thefranchisemall.com/news/articles/21981-0.htm