Boston Pizza Renews Loyalty Program

(Thursday, November 20, 2008) - Canadian pizza chain Boston Pizza has signed a multi-year renewal agreement as a national sponsor in Alliance Data Systems' Canadian Air Miles Reward Program, the companies announced. Terms of the deal were not disclosed.

Approximately two-thirds of Canadian households actively collect reward miles via the Air Miles program. Boston Pizza has been a national Air Miles Reward Program sponsor since 1993.

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