Del Taco Promos Value Offerings

(Tuesday, November 18, 2008) - Del Taco is introducing a limited-time value promotion for customers.
The promotion, which begins Nov. 19 and runs through Jan. 6, features a new $2.99 Classic Combo Deal and a new $8.99 Fiesta Pack.

The Classic Combo Deal includes:

* a Classic Taco with double the meat and freshly grated cheese and tomatoes
* a Del Combo Burrito packed with slow-cooked beans, seasoned taco meat and Del Taco's signature red sauce; and
* a choice of drink.

The Fiesta Pack, a first for Del Taco, feeds a family of four or more and includes:

* six half-pound Bean & Cheese Burritos and
* six tacos.

Del Taco's new promotion also includes:

* Free hashbrown sticks with the purchase of a Steak & Egg Burrito,
* A new kind of "gift card," B.E.R.P. (Bold Eaters Revolutionary Party) for the holiday season,
* Chocolate Fudge Cake, and
* Strawberry Lemonade, which is being permanently added to the menu.

Del Taco TV and radio spots, developed by Doner Advertising, will promote the Classic Combo Deal from Nov. 19 to Dec. 20. In the TV spot, a peculiar assortment of strong characters encourages a young customer to boldly opt for the Classic Combo Deal.