Personal Training Institute Finds Success In Niche Market

Fitness franchise highlights recent survey results; program sets itself apart from other fitness centers with better results and client ratings

(Wednesday, November 05, 2008) - With the myriad of gyms and fitness centers across the country, it is understandable if residents become frustrated with finding the organization that is right for them. Not to mention that joining is just the beginning – actually reaching the fitness goals is another challenge.

However, a recent survey shows gym-goers are looking for a little one-on-one attention and Personal Training Institute (PTI) is part of the trend.

This past summer, PTI commissioned Freed Vance Research Group in Virginia to conduct a survey of its members and a general survey nationwide. There were 250 respondents from each category and the results overall concluded that "self-service" gyms were less than satisfying and one-on-one attention was much more appealing.

"The results confirmed what we were already hearing from our clients – the one-on-one attention that Personal Training Institute provides is much more effective in reaching fitness and weight-loss goals," said Carol Kur, MSRD, co-founder and vice president of Personal Training Institute. "With our concept, you don't just wander around, overwhelmed by all the equipment and intimidated by other individuals. Working with a trainer helps individuals not only reach their goals, but understand exactly what they are doing for their bodies and the benefits of each exercise."

The survey also found the following:

* PTI has a 91 percent approval rating among current members
* 75 percent of PTI's members say that they have or they believe they will reach their fitness goals and weight management goals at PTI
* 91 percent of their members say that the personal training and nutrition program at PTI makes their goals more attainable
* 90 percent of members think PTI is "better than a traditional gym"
* 70 percent of nonmembers found the PTI concept appealing
* From the general survey nationwide, only 40 percent of respondents had overall satisfaction from their current or recent fitness club

"PTI is not an up-sell to a gym membership; personal training and nutrition is the core of our business," Kur said. "Personal training certainly isn't for just the wealthy anymore. It's an affordable option that produces better results."

According to Kur, PTI offers an effective way to lose weight and stay in shape in a welcoming, non-intimidating atmosphere. The PTI program includes one-on-one personal training, cardio fitness and weight-loss counseling all under one roof.

In addition to a personalized workout program, clients meet once a week with a nutritionist who develops a balanced program based on their age, weight and lifestyle. The nutritionist teaches the clients how to eat properly, including the importance of balanced meals, the difference between good and bad carbs, and how to snack properly.

For more information on Personal Training Institute or their survey results, please visit www.personaltraininginstitute.com, or contact Carol Kur at (516) 342-9064 ext. 16.

About Personal Training Institute

Founded in 1987 by Evelyn Knapp, an exercise physiologist, and Carol Kur, a registered dietician, the two envisioned a need and value for a one-on-one strength training program accompanied with nutrition counseling. PTI started franchising this unique concept in 2005 and has fourteen locations open with 40 in development. Their headquarters are based at 500 N. Broadway, Jericho, NY. For more information, please visit www.personaltraininginstitute.com.

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