Brand Phenom - How Curves Became The Largest Fitness Franchise

(Friday, October 10, 2008) - The American Marketing Association, DFW Chapter, presents the story of Curves, the fitness franchise that in just five years, became the largest fitness franchise in the world. And, in less than eight years, it had more than 7000 franchisees, a figure McDonald's didn't reach until its 25th year.

On October 23, Brice Campbell, Vice President, Marketing, Dwyer Group and former Director of Global Marketing for Curves will outline the unique approach to marketing they took to create an international sensation. Today, Curves operates in over 60 countries and has more than 4 million members.

Registration begins at 11:30AM; lunch is served at 12 noon and the presentation begins by 12:25PM. To pre-register or for more program information, go to: www.dfwama.com.


Thursday, October 23rd, 2008
11:30 AM - 01:15 PM

Cost:
$28 AMA Members; $38 Non-Members; $10 extra at the door

View all Curves Press Releases

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