Zaxby's Ads Featured In Video Game

The company logo and food of chicken finger chain Zaxby's are featured on billboards, storefronts, buildings and benches in the latest video game from Rockstar Games.

Midnight Club Los Angeles is the next installment of the Midnight Club video game franchise. In addition to its appearance in the game, Zaxby's will launch a special MCLA-themed Web site where people can view the game trailer, download wallpaper for their computers and enter to win one of 103 prizes.

Residents of the 12 states in which Zaxby's operates restaurants can enter to win prizes in the online sweepstakes by visiting www.zaxbysmcla.com. Contestants can enter once per day beginning Oct. 13 through Nov. 9.

* Grand Prize - one winner will receive an Xbox 360 Elite, a $50 Visa gift card that could be used to purchase the video game, a $50 Zaxby's gift card and an MCLA T-shirt.

* First Prize - three winners will each receive a $50 Visa gift card that could be used to purchase the video game, a $25 Zaxby's gift card and an MCLA T-shirt.

* Second Prize - 100 winners will each receive a $5 Zaxby's gift card and an MCLA T-shirt.

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