Baker Bros® To Serve It Up Hot And Fresh In The Greater Dallas Area

Sophisticated Restaurant Franchise Positioned ‘Close-to-Casual' Brings on Industry Veteran to expand Dallas offerings

DALLAS (Monday, August 25, 2008) - Baker Bros, a 16-unit neighborhood-style American deli franchise, has
teamed up with seasoned restaurant industry leader Derrick Pratt to bring more of its
upscale, fast-casual restaurants to the Dallas area.

"The Baker Bros business model is a proven winner - they have found the formula for
success," said Derrick Pratt, who has taken over operations at the Southlake, TX,
location and plans to open two more locations in the Dallas area.

"The fast-casual product line and ease of operations is well suited to where consumers
are going," said Pratt, who recently left a national quick-service chain, where he served
as a VP and General Manager in Northern California, supervising more than 600
locations. "The company is very operationally focused and is consistent with their
products and service."

Baker Bros is lead by restaurant industry veterans Ken Reimer and Tom Dahl, who both
helped guide Tony Roma's to never before seen success. The duo founded Baker Bros
in 1999 under the motto, "Visit us often. Enjoy yourself always," and with this motto in
mind, these expert restaurateurs, who have more than 60 years of restaurant industry
expertise between them, launched the Baker Bros concept with the idea of bringing the
authentic taste of the heartland to neighborhoods across the country.

"Derrick Pratt is a proven industry leader who will use his experience to expand Baker
Bros' reach in and around Dallas," said Reimer, Baker Bros Chairman and CEO. "We
are excited to bring a high-end fast-casual experience to the market with our concept
that comes as close to casual dining as possible without having a bar, table service, and
a high-price check."

With 16 restaurants currently open in Texas, Arkansas, and South Carolina, and
additional locations in development, Baker Bros is a place where many people go for
flavorful, fresh-tasting food offered in hearty portions at a reasonable price. Baker Bros
projects to have 45 deals signed and 25 locations open by the end of 2009.

Baker Bros is at the forefront of the hot fast-casual segment, surpassing the fast-casual
industry average for sales growth. Over the past four-year period, Baker Bros has
experienced tremendous growth and success, seeing its company store sales increase
by 36 percent despite an economy that would suggest otherwise. Baker Bros enjoys
success, in part, by promoting a business model where equipment costs are less than
the national fast-casual average, continually maintaining profit margins, and
incorporating an efficiency model that allows for the flexibility to deal with any economic
climate. Baker Bros has proven that their "dough" can rise even in a recession.
However, it's the Baker Bros delectable, diverse menu and incredible value that sets it
apart from all others in the fast-casual world. Baker Bros insists on serving the tastiest
breads, the freshest produce, and premium quality meats and cheeses to create their
signature sandwiches, award-winning salads (named Best Big Salad in Dallas), soups,
stuffed baked potatoes, and gourmet pizzas. Every order is prepared fresh, and free
from grills and fryers, promoting a healthy lifestyle. Customers have the flexibility and
satisfaction of creating their very own menu item with a twist as everything is prepared to
order.

About Baker Bros
Founded in 1999 by restaurant veterans Ken Reimer and Tom Dahl, who guided Tony
Roma's to success, Baker Bros is a fast-casual neighborhood-style American deli
franchise that comes "close-to-casual" and serves the tastiest breads, freshest produce,
and premium quality meats and cheeses to create their signature sandwiches, award-
winning salads, soups, stuffed baked potatoes, and gourmet pizzas. Currently operating
17 locations throughout the nation, Baker Bros has plans underway to open additional
locations in the near future. Baker Bros is franchised through an Area Development
Agreement that generally requires a three to five store commitment for individual
franchisees. For more information, please visit www.bakerbrosdeli.com.

View all Baker Bros. American Deli Press Releases

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