Expanded Era Real Estate Program Spotlights Upscale Properties

Enhancements reflect strong track record, positive outlook for luxury home market

(Tuesday, September 23, 2008) - Building on the strength of the market for luxury homes, leading real estate brand ERA Franchise Systems LLC, announces new enhancements to its widely successful ERA® International Collection program for the marketing and sale of luxury properties. Representing the most desirable properties listed by ERA brokers around the world, the ERA International Collection provides clients with the highest level of service before, during and after the sale of a luxury property.

Specifically, the updated ERA International Collection program features luxurious new graphics, a distinctive logo, new signage and marketing collateral that evoke the richness of the properties eligible for inclusion in the Collection. Additionally, listings in the ERA International Collection receive an enhanced presence on the ERA International Collection Web site, www.ERADistinctiveProperties.com, as well as dozens of partner sites and in leading print publications that target buyers and sellers of luxury properties.

To help ensure ERA International Collection program clients receive the highest quality service, ERA brokers that wish to list ERA International Collection properties must meet strict requirements for membership in the program. Among these requirements is the completion of an exclusive course of study in all aspects of the skills and knowledge required to serve this specialized market.

Member brokers also receive access to reference resources for serving the luxury market, including a personalized "tool kit" containing marketing guidelines for the ERA International Collection; in-depth analyses of luxury market trends; and a roadmap of marketing strategies, techniques and technology designed to satisfy the lofty expectations of discerning sellers of high-value properties.

"The expanded scope of the ERA International Collection builds on our years of experience with serving the luxury market, and reflects our long-term commitment to delivering an unsurpassed level of attention and performance to clients who demand the very best," said P.J. Martin Smith, senior vice president, marketing, ERA Franchise Systems LLC. "The program has a vigorous training and certification process that helps ERA brokers can surpass the unique expectations of this market segment."

For more information about the ERA International Collection, visit www.ERADistinctiveProperties.com.

About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 35,000 brokers and sales associates and approximately 2,900 offices throughout the United States and 50 other countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Additional information about ERA Franchise Systems LLC is available at ERA.com.

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