411eat.com, Firefly Complete Online Ordering Integration

(Tuesday, September 16, 2008) - FireFly Technologies and 411EAT.com, a Los Angeles-based online ordering integrator, have integrated Firefly's Phoenix point-of-sale system with 411EAT.com's online ordering system. Phoenix users such as zpizza have implemented the 411EAT.com online ordering service.

"Research shows that the ticket average for online orders is up to 15 percent higher than phone orders," said Duessa Holscher, a managing partner at FireFly. "Combining the profit potential of the Web with the efficiency of a point-of-sale system such as Phoenix greatly enhances a business's ability to compete in a crowded marketplace. The integration with 411EAT.com gives our customers the tools to grow their business more strategically."

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