Wendy's Goes Viral With Crazy Lettuce Video

(Thursday, September 11, 2008) - http://www.franchisepick.com/wendys-goes-viral-with-crazy-lettuce-video/

When it comes to fast-feeders, the quirky viral video has largely been the domain of Burger King. But square-burger marketer Wendy's is trying to get the buzz headed its way with a new video called 'Crazy Lettuce.'

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"¦Wendy's worked with Kirshenbaum Bond & Partners, New York, on the video"¦

"¦The work is its first effort in the space and a stark departure for the chain"¦

So far, results for the film are mixed. Reviews are overwhelmingly positive on MySpace, where it has received 82,000 views, and heavily negative on YouTube, where it picked up about 16,000.

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Mr. DeBellis said it's difficult to set a bar for success for "Crazy Lettuce," which was done for $25,000, while the average TV commercial costs more than $300,000.

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