Wendy's Launches Hand-spun Frosty Shakes, New Strawberry Flavor Option

(Wednesday, May 21, 2008) - After almost 39 years, Wendy's is shaking up the Frosty.

Wendy's announced today that it's introducing a new line of hand-spun Frosty Shakes in three
flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry "" a Company first.

The rich and creamy Frosty Shakes, topped with whipped cream and a
cherry, are served with a straw. The traditional Frosty is thicker so it has
to be eaten with a spoon.

In 1969, when Dave Thomas opened his first Wendy's in Columbus,
Ohio, the Frosty was one of five original items on the menu.

One of the most familiar and enduring items on Wendy's menu, the
Frosty only came in one flavor - Chocolate - until 2006, when Vanilla was
added. Since then, the Company has introduced Frosty Floats and
Twisted Frostys with candy or cookie toppings mixed in.

"This is another example of how we"re actively expanding our dessert and
beverage portfolio by leveraging the power of our proprietary Frosty brand," said Wendy's
Interim Chief Marketing Officer Paul Kershisnik. "There's nothing quite like the taste of our
Frosty Shakes. They"re a perfect fit for meals and snacking occasions."

Beginning in early June, national advertising support will emphasize the premium quality of the
Frosty shakes, using five kinds of cocoa, real vanilla beans and sauce made from real
strawberries.

In addition to shakes, Wendy's is introducing a Nestle Toll House Cookie Dough Twisted
Frosty this month.

Wendy's annually serves more than 350 million Frostys.

Wendy's International, Inc. overview
Wendy's International, Inc. (NYSE: WEN) is one of the world's largest and most successful
restaurant operating and franchising companies. More information about the Company is
available at www.wendys-invest.com.
Wendy's and Frosty are trademarks of Oldemark LLC and are licensed to Wendy's International, Inc.

View all Wendy's Press Releases

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