Promotional Products Company To Be Exclusive Uniform Provider For National Restaurant Franchise

The Icebox will provide uniforms for Noble Roman's Pizza, Tuscano's Italian Style Subs

(Thursday, April 24, 2008) - The Icebox, an Atlanta-based promotional products and corporate apparel supplier has announced its partnership with Noble Roman's, Inc., the franchisor of Noble Roman's Pizza and Tuscano's Italian Style Subs. The family-friendly franchises, which have received several Consumer Choice awards in local areas, are located in over 700 locations across the nation in 45 states and in a handful of international locations, where they cater to GIs on select military bases.

Under the new partnership agreement, The Icebox will be the exclusive provider of custom-designed employee uniforms, including t-shirts, polo shirts, and name badges, for both Noble Roman's pizza restaurants and Tuscano's Italian Style Subs. The Icebox's full-service capabilities, which include creative designs, sourcing, and fulfillment services, makes them a perfect partner for the expanding franchises.

We are thrilled to be working with Noble Roman's and Tuscano's
"We are thrilled to be working with Noble Roman's and Tuscano's," says Jordy Gamson, president and CEO of The Icebox. "Both of these operations have a huge presence that is only growing and we are happy to provide the uniforms for their employees. This is a great partnership for both parties."

About The Icebox
The Icebox is a full-service, one-stop shop for branded apparel and promotional products. Their capabilities include creative services, garment sourcing, garment and product decoration, and fulfillment programs. In addition to its unique line of promotional products and clothing, The Icebox also offers a line of eco-friendly apparel for environmentally conscious clients. For more information, visit www.iceboxonline.com.

About Noble Roman's
Noble Roman's, Inc. is the franchisor of Noble Roman's Pizza and Tuscano's Italian Style Subs in 45 states across the country, and serves our GI's on select military bases overseas. Noble Roman's was founded in 1972 and its franchise concepts are marketed based on high quality pizza and sub related products, simple operating systems, fast service times and labor minimizing operations. In addition to its stand-alone, quick-service restaurants, Noble Roman's and Tuscano's locations can also be found in such places as hospitals, bowling centers, convenience stores, entertainment facilities and other non-traditional venues. For more information, visit www.nobleromans.com.

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