Spreading The News: Sales And Marketing Opportunity

If you're tired of selling for someone else, break out on your own with this innovative franchise concept.

(Friday, March 17, 2006) - Advertisements just aren't what they used to be. Billboards have become a part of the scenery, TV commercials can be passed over with the touch of a fast-forward button, and advertisements are no longer confined to the pages of a black-and-white newspaper. There's a new generation of marketing companies using creative, innovative ways to get their messages to consumers. These companies are also using franchising to give people a chance to unleash both their creativity and their entrepreneurial spirits.

Shock PR International
PR seems like the type of business that couldn't be franchised, but Richard and Christine Shock have developed a proprietary three-tier system that they say benefits both franchisees and their clients. "It's a differentiator in the market, and enables franchisees to address the specific needs of any size client, from entrepreneurial startups to established companies," says Richard, president of the Hopkinton, Massachusetts-based company. Shock PR launched their franchise arm in 2005 and are currently working with their first potential franchisees. Shock says ideal candidates will have some PR experience and exposure, either by working in the PR field or related fields like marketing and the media.

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