Us Footwear Chain Signs Master Franchise Agreement For Sweden

(Monday, March 17, 2008) - The Athlete's Foot (TAF), a US based athlete footwear retail chain, has signed a Master Franchise agreement for Sweden. TAF Sweden AB has signed a 10-year deal with The Athlete's Foot, which will see it open a minimum of 10 stores throughout the country.

"The opening of The Athlete's Foot in Sweden represents the power of the TAF brand on a global scale," said Robert W. D'Loren, President and CEO of NexCen Brands, parent company of TAF. "This Master Franchise agreement speaks to the type of relationships we plan to build around the world. The developers are community entrepreneurs who have already invested locally in Malmo with great success, and are now a part of our team helping to grow the brand in new markets."

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