Watch It! Now In Our Nations Capital

OTTAWA, ON (Friday, February 15, 2008) - Watch IT! Incorporated announced today that it has opened a brand new retail watch and sunglass boutique in Bayshore Shopping Centre to bring the chain to a total of 14 locations across Canada with additional stores planned throughout 2008 & 2009.

"Opening a new store in our nation's capital is very exciting for the entire company. We have an amazing product selection in this location, catering to a diverse customer base. We are fortunate to have great local owners and a great team of staff and we feel confident that our boutique and unique product mix will be well received. Watch IT! is a young, dynamic company with product offerings, vitality and creativity that rub off on our customers which will allow us to continue to expand our company through a combination of corporate and franchise openings across Canada." Watch IT! is also a leading Canadian e-tailer and sells its products across Canada and worldwide at www.watchit.ca.

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