Hardee's(r) Brings The Heat With The Return Of The Jalapeno Thickburger(tm)

(Thursday, February 14, 2008) - In response to the rapidly growing trend in America towards spicier cuisine, Hardee's first introduced the Jalapeno Thickburger in August 2006. Ever since the limited-time offer menu item was deleted later that same year, consumers have been e-mailing the fast-food chain to request its return so, today, Hardee's(R) is bringing back the Jalapeno Thickburger(TM).

"The Jalapeno Thickburger really brings the heat with a generous helping of jalapenos, pepper jack cheese, and a creamy yet zesty Santa Fe sauce," said Brad Haley, Hardee's executive vice president of marketing. "Like many of our guests, I have missed that memorable combination of flavors that is unlike any other mainstream fast-food burger out there, so I'm very glad to be able to announce its return."

The Jalapeno Thickburger features a charbroiled 1/3-pound, 100 percent Black Angus beef patty topped with sliced jalapeno peppers, pepper jack cheese, lettuce, tomatoes, red onions and Santa Fe sauce on a seeded bun. The Jalapeno Thickburger will be sold at participating Hardee's restaurants for $3.49 by itself, or $5.78 for a medium combo meal. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of its fiscal 2008 third quarter ended Nov. 5, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,052 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,121 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.

Contact: Jenna Petroff Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6740
jpetroff@ckr.com kgoedeker@webershandwick.com


SOURCE Hardee's Food Systems, Inc.
-0- 02/14/2008
/CONTACT: Jenna Petroff of Hardee's, +1-314-259-6277, jpetroff@ckr.com;
or Kim Goedeker of Weber Shandwick, +1-314-552-6740,
kgoedeker@webershandwick.com, for Hardee's/
/Web site: http://www.hardees.com
http://www.ckr.com /
(CKR)

CO: Hardee's Food Systems, Inc.; CKE Restaurants, Inc.
ST: Missouri, California
IN: FOD
SU: PDT

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