Florida Based Franchise Expands Operations By Delivering Inspiration To Homeowners

Publication uses visually-stimulating advertising to link consumers and advertisers

(Thursday, January 24, 2008) - Publishing franchise business, TheHomeMag, is expanding its place in the market by adding new franchises throughout the United States. Based on a successful business model in South Africa, Sean and Debbie Campbell broadened the concept and brought it to the U.S. In July 2002, the initial publication of TheHomeMag was launched to 100,000 residents of Ft. Myers, Florida. Success was instantaneous. With help from partner, Ralph Harris, and Chief Operating Officer, Chris Goebel, TheHomeMag started franchising late in 2006 and currently has 24 magazines with a monthly circulation reaching 4.4 million homeowners in ten states.

The idea behind TheHomeMag was to create an efficient method for delivering remodeling inspiration to homeowners. By using visual advertising, homeowners can immediately identify ideas for enhancing their homes and lifestyle. TheHomeMag makes this process easy with beautiful photos that demonstrate possibilities for upgrades. The homeowner can take a visual idea and turn it into reality without spending time searching for contractors. The focus stays on remodeling so the reader is not distracted by other types of advertising that doesn't fit within that industry. TheHomeMag has developed a formula for success by reaching the right audience for their advertisers through a constantly evolving targeted distribution list. There is no wasted advertising dollars spent on non-responsive recipients.

Expansion is based on providing opportunities for people to own a franchise business with a reasonable financial threshold of entry. The franchise model allows each franchisee to focus solely on sales consulting, customer service, and business management while design, production and distribution are handled by the franchisor. Franchisees are trained and supported by TheHomeMag in a way that affords them the best opportunity to become successful without having prior experience in publishing.

TheHomeMag anticipates that over 20 million single family homes will receive their magazine each month in over 125 publishing locations by the end of 2011 and their goal is to make TheHomeMag a household name.

For more information visit http://www.thehomemag.com. Contact: Tammy Campbell 866-859-1996 franchise@thehomemag.com

Website: http://www.thehomemag.com/

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