It's Wine—it Doesn't Get Better Than This!

Vino 100 stores are creating a sensation in the booming retail wine market. The New York Times described our new approach as "turning a purchase requiring special knowledge into something for everyman, everywhere." ...a user-friendly wine store.

(Wednesday, January 09, 2008) - Vino 100 did not invent wine, but we certainly created a better way to buy it! Let's face it, shopping for wine has its frustrations. All too often you are confronted with a sea of labels, a lack of information and a whole lot of attitude. The only way to find something you like is through trial and error - an expensive (and not very palatable) proposition. Vino 100 offers consumers a new way to buy wine...simply...based on flavor and body.
Every wine in our store has a Wine BarometerTM, a tag indicating its flavor (fruity to dry) and body (light to full). And since the entire store is laid out according to this system, you and your customers can easily find thewines that suit their own personal tastes, not to mention their budgets, so you don't have to be a wine expert to be a Vino 100 store owner.
To own a Vino 100 store you should have a real passion for sharing the Vino 100 experience with your customers. Our Vino 100 approach immediately creates a dialogue between you and your customer, which quite often develops into an ongoing relationship. Customers become friends, who show their appreciation by bringing you more customers, which spells retailing at its most enjoyable, and most successful!

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