Precision Fitness Launches Nationwide Franchise

Uniquely Affordable Private Training Provides the Foundation for Proven Fitness Business Model; Brings New Options in Personal Training to the General Public

(Thursday, January 17, 2008) - Precision Fitness (www.pfitness.net),
a fitness business model focused on affordable personal training, is today
launching availability of its nationwide franchise. Precision Fitness
combines weight training, cardiovascular exercise and nutrition into
individualized programs like many private fitness environments, but
differs significantly by offering private fitness training for as low as
$18 per session, the lowest per-session cost in California. Thriving as a
fitness business concept with continued growth over the last 12 years,
Precision Fitness is now a franchised system offering exceptional value,
operations training and support, established business systems, and
franchise financing options.

Developed and proven by fitness entrepreneur Mike Salerno, Precision
Fitness' franchised system addresses the exclusivity factors that have
inherently limited personal training both as a business and as a gym
option for the masses.

"Personal trainers typically operate as a single resource and work with
only the wealthy few who can afford private fitness training. Beyond
that, the average gym user would never think that personal training was an
attainable option. Precision Fitness solves both of those issues – it's a
new wave in fitness that brings personal attention to gym users and a
powerful business opportunity to the fitness market," said Mike Salerno,
founder, Precision Fitness. "Our gyms are able to train more people for
less money and still be very profitable. It's all a result of our common
sense fitness principles grounded in our proven and established business
systems."

Designed for those generally interested in the fitness business or for
experienced personal trainers seeking a significantly brighter
professional outlook, Precision Fitness' proven system of operation
provides the support and structure required for franchisers to build their
own fitness enterprise. Precision Fitness' business formula takes into
account the varying levels of fitness expertise that franchisers bring to
the table and encourages franchisers to build systems, knowledge and
fitness expertise by taking advantage of as much or as little of the
training and certification offered as part of the Precision Fitness
franchise agreement.

"So many of my clients are coming to Precision Fitness from the mass
market gyms – genuinely surprised and pleased at discovering a fitness
option they didn't realize was available to them," said Buddy York,
Redondo Beach franchise owner, Precision Fitness. "We combine the personal
attention of a private gym with the low-cost structure of a public or club
facility – no intimidation, no nightclub atmosphere. Our clients are
average people who just want a better way to get fit."

Precision Fitness also offers franchise financing, and franchisees are not
required to provide large sums of cash or even have home ownership to get
started. Although costs vary slightly by location, the franchise fee is
$25,000 and gyms can be up and running with total costs in the $60,000 to
$70,000 range, including up to $5,000 in grand opening advertising and
marketing expenses.

For more franchise details including costs or to request a franchise
package, visit Precision Fitness' franchise pages at
http://www.pfitness.net/PF_Franchise_Opportunities.html.

About Precision Fitness
Based on proven systems and business operations, Precision Fitness
eliminates the high costs traditionally associated with personal training
and offers the structure and experience of an established fitness
enterprise. Developed by fitness entrepreneur Mike Salerno and taking the
lead as the new wave in fitness options, Precision Fitness creates
individualized programs that combine the science of good health with
personal attention and affordability. Gym users can achieve a new level of
fitness based on the one-on-one attention of a private gym, and gym owners
can achieve greater professional success and satisfaction in their own
fitness business goals.

Gyms are currently open in Anaheim Hills, Redondo Beach, Riverside and
soon in Cerritos and Sacramento. Call (714) 906-7178 or visit
www.pfitness.net for more information.

Editorial Contact:
Sylvia Chansler or Jackie Zerbst
MPowered Public Relations
714.998.3448
pr@mpoweredpr.com
Franchise Contact:
Mike Salerno
Precision Fitness
714.906.7178
corporate@pfitness.net

View all Precision Fitness Press Releases

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