Pizza Hut Rolls Out Nationwide Mobile Ordering

(Tuesday, January 15, 2008) - In November, Papa John's was first to offer a text ordering option for customers at all its 2,700-plus U.S. restaurants.

Sternberg said the third-largest pizza chain has offered, but not marketed, mobile Web ordering for about two years. He said the service has been limited by older technology in many cell phones.

Papa John's was first to offer online ordering in 2001 and such orders now account for some 20 percent of sales, he said.

"Online users are the sweet spot now," said Sternberg, who said text messaging will be the next big thing, led by people aged 14 to 25. "We definitely think that's where folks are heading. We think we're on the front end of the text wave."

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