123 Refills Announces New Franchise Program

(Thursday, October 18, 2007) - 123 Refills Inc, a leading remanufacturer and retailer of ink/toner cartridges, announced today that it was implementing a new program to sell franchises in the USA, beginning its expansion efforts in CA then going nationwide. The franchise will provide aftermarket ink and toner cartridges, refill services and other imaging consumables at substantial savings to the consumer in an eco-friendly way. The program will operate under the name 123 Refills, which has been a worldwide brand in the ink/toner industry since 2002.

"We've been developing our set of specialized services and methods for our franchise operation over the past years," said Dr. Dimitris Constantinou, founder and CEO of 123 Refills Inc. "We've successfully launched a franchise operation in Europe, and we've been fine tuning our model for the US market – we're now we're ready for our expansion into North America."

123 Refills started out as an online destination for discount ink and toner cartridges and refill services, and quickly grew to be a leading online destination and brand in the ink and toner industry. The brand and concept was founded by Dimitris, who left the medical profession in order to pursue his goal of making 123 Refills the leader in ink and toner refills. With over 6 years in this business, an impressive team of industry experts, marketing and management specialists, and an impressive network of companies and supply chain, the foundations of 123 Refills make for one of the most vertically integrated companies in the industry. Dedicated to customer service, quality and savings, the 123 Refills brand has proven the existence of a growing market by driving millions of website visitors to its products, sold over a million cartridges and refills through its network, and successfully franchised its retail store operation in Europe, with over 20 stores in less than 2 years.

The franchise program, developed with the help of the Chicago-based iFranchise Group and the DLA-Piper legal firm, will initially be rolled out in CA, with national expansion to follow. "The 123 Refills concept could easily expand nationally right away," according to Mark Siebert, CEO of the iFranchise Group. "But the main goal of 123 Refills is to ensure the success of the franchisee – and so they are taking a more conservative approach to expansion initially, focusing on CA and putting all efforts into their franchisees."

Siebert believes this is a solid franchise program, one of the many he's seen in over 20 years of franchise consulting. "Not only does this program capitalize on the superior health of the ink/toner industry, but it has the support of an established organization behind it," he said.

"We believe we have the right products, services, infrastructure and philosophy to sustain our growth," concludes Dimitris Constantinou, the company founder. "As we expand through the addition of more franchises, we expect that our market position will only become stronger."

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