Commercial Cleaning Franchise Expert, Richard Whitaker, Joins Coverall Mountain & Pacific's Senior Management Team

Cleaning industry expert joins Coverall Mountain & Pacific to help grow the business

(Friday, January 11, 2008) - Richard F. Whitaker, former Coverall Cleaning Concepts executive and successful Coverall Master franchisor, joins Coverall Mountain & Pacific's Senior Leadership Team as Director of Franchise Operations on January 2, 2008. Whitaker will be responsible for overseeing the Regional Directors in each of Coverall Mountain & Pacific's four regional offices—Carpinteria, Fresno, Los Angeles and San Francisco. He will also be responsible for launching regional offices in Salt Lake City, UT; Boise, ID; Albuquerque, NM and Reno, NV. Whitaker's primary focus will be to train and support franchise owners to bring a higher level of service to Coverall Mountain & Pacific's customers.

"I'm excited to have Richard join our management team," said Mark Melton, President of Coverall Mountain & Pacific. "He has a track record of success in the commercial cleaning business that will enhance our growth. With Richard's help, we can propel our company to a higher level of excellence."

Coverall Mountain & Pacific is a Santa Barbara County based company. Melton is a 10-year Coverall Cleaning Concepts Master Franchise operator.

Whitaker has over twenty years experience in the franchise commercial cleaning business. He began his career as a Coverall Cleaning Concepts franchise owner. Whitaker quickly became a Master Franchisee for Coverall first in Southern Ohio, Cincinnati/Dayton and later in Las Vegas. He sold his Master Franchise in Las Vegas to Coverall North America and was hired to join their staff. He held several positions within Coverall North America; Divisional Director for West Coast Operations and the Vice-President of Operations and National Accounts. He left Coverall North America in 2002. Immediately prior to joining Coverall Mountain & Pacific, Whitaker was General Manager for a rival commercial cleaning franchise company.

"I'm grateful to Mark for the opportunity to help him grow his business," said Whitaker. "Coverall Mountain & Pacific is a exciting, dynamic company. It's possible to double, or even triple, the size of the company in the upcoming years. Opening the new markets will be a key to successful growth. I'm thrilled to lend my experience to help the business move towards its potential."



About Coverall Mountain & Pacific

Founded in 1997, Melton Franchise Systems, Inc., d.b.a. Coverall Mountain and Pacific, operates as a Master Franchisor of Coverall Cleaning Concepts. Coverall Mountain and Pacific was twice ranked an Inc. 500 Company by Inc. Magazine as one of the fastest growing privately held companies in the United States. Coverall Mountain & Pacific is headquartered in Carpinteria, CA does business in Utah, Idaho, New Mexico, Northern Nevada and in four major California market: Los Angeles County, the San Francisco Bay Region, Fresno/Bakersfield and the Central Coast. Coverall Mountain & Pacific has over 400 franchise owners and serves more than 2,400 customers. For more information, visit www.coverallusa.com

About Coverall Cleaning Concepts

Founded in 1985, Coverall Cleaning Concepts is one of the world's leading commercial cleaning franchising companies with a worldwide network of more than 90 Support Centers and 9,000 Franchise Owners. The Company's Franchise Owners currently service nearly 50,000 customers in over 90 metropolitan areas, including small and large office buildings, industrial complexes, banks, department stores, corporate headquarters, and a wide variety of other accounts. In addition to general janitorial services, Coverall Cleaning Concepts Franchise Owners specialize in cleaning healthcare facilities. The Company has built its healthcare practice to comprise nearly 20% of its customer base, and has developed a proprietary healthcare cleaning program designed to reduce cross-contamination and aid infection control. For more information, visit www.coverall.com




bfrank@coverallusa.com
www.coverallusa.com

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