Interstate Batteries Selects Microstrategy Dashboards To Analyze Financial And Sales Performance

(Tuesday, October 30, 2007) - MicroStrategy(R) Incorporated MSTR, a leading worldwide provider of business intelligence (BI) software, today announced that Interstate Batteries has selected MicroStrategy for reporting and analysis of financial and sales data. Interstate Batteries is the leading automotive replacement battery brand in North America, selling close to 15 million batteries a year.

With the implementation of MicroStrategy, executives at Interstate Batteries will be able to obtain timely insights into the company's financial performance with at-a-glance information dashboards. MicroStrategy's dashboards will enable Interstate Batteries' management to monitor key financial metrics and seamlessly drill into detailed reports to view underlying data on the company's full line of battery products, including batteries for cars, boats, commercial vehicles, and motorcycles. Interstate Batteries currently uses MicroStrategy for enhanced visibility into sales performance and historical sales trends.

"We evaluated several business intelligence products, and we chose MicroStrategy because of its scalability, intuitive reporting capabilities, and expressive dashboards that enable us to efficiently monitor our financial and sales performance," said Steve Sweeney, Director of Systems Development and Project Delivery for Interstate Batteries. "MicroStrategy tools that provide the capability to empower users to create reports utilizing a self-service methodology were instrumental in making the decision for the MicroStrategy BI platform. We are also impressed with MicroStrategy's customer service, training, and technical support."

"MicroStrategy's dashboards and reports provide actionable insights into corporate performance to help companies make more effective decisions, streamline operations, and better serve their customers," said Sanju Bansal, MicroStrategy's COO. "We are pleased that Interstate Batteries has selected MicroStrategy to support their growing business intelligence initiatives."

About Interstate Batteries

Founded in 1952 and based in Dallas, Texas, Interstate Batteries is comprised of a privately held group of companies who sell, market and distribute all types of batteries and related products.

-- Retail All Battery Center stores (about 100 locations and growing)
provide a franchising opportunity and support, and distribution through
a state-of-the-art distribution center in Des Moines, Iowa.
-- Motive and critical power and services through PowerCare Service and
Solutions, Inc., serving customers throughout the U.S.
-- Interstate Batteries System of America with nearly 300 distributors who
service more than 200,000 locations selling automotive, marine/RV,
commercial and other types of SLI products throughout the United
States, Canada and select international locations.
-- Interstate Batteries also offers batteries and information online at
interstatebatteries.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy MSTR is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com

Source: MicroStrategy Incorporated

CONTACT: Wende Cover of MicroStrategy Incorporated, +1-703-770-1646,
wcover@microstrategy.com

Web site: http://www.microstrategy.com//

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