Eagle Boys Rolling Out Online Ordering

(Thursday, December 06, 2007) - HAVE you ever dialled up to order a pizza before turning to your group of friends and asking: "So what do we want to order?"

Eagle Boys pizza chief executive Tom Potter is banking on customers ordering pizzas online in an effort to avoid that awkward five minutes where the group of friends yells their favourite flavours across the loungeroom.

Eagle Boys has developed an online ordering system which will be rolled out across its stores by February 2008.

The system has been successfully trialled at some regional stores and results show that online ordering takeup increased by between 3 and 5 per cent in six weeks.

The system allows customers to order and customise pizzas with real-time delivery expectations quoted at point of purchase.

Eagle Boys said online ordering had already improved sales in the trial areas.

"We have witnessed a very strong uptake in the trial areas with minimal marketing to our customers," the company's managing director Todd Clayton said.

"We have seen the order expenditure increase, on average, by 50 per cent."

He said the company was expecting 10 per cent of sales to be generated online in the systems' first year.

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