Kernels Popcorn Goes Pink!!

The Pink Bag is Back!!

(Tuesday, April 10, 2007) - Kernels Popcorn will turn their well-recognized blue and yellow branded popcorn bags PINK to help create a future without breast cancer!

"Starting April 10th, 2007, our trademark blue is pink again"� says Carolyn Macgregor, Brand Enforcer. "During this one month event, with the sale of every pink bag, Kernels is contributing funds to the Canadian Breast Cancer Foundation, to support breast cancer research, education and awareness programs."�

"We are very excited to have the continued support of Kernels in helping the Foundation to create a future without breast cancer,"� says Mark Hierlihy, Director of Development, National Office, for the Canadian Breast Cancer Foundation. "Through the "˜Caring is our bag"™ fundraiser and the support of its customers across Canada, Kernels will play an active role in assisting the Foundation fund innovative research in the areas of early detection, treatment, and improving the quality of life for individuals touched by breast cancer."�
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With the launch of the first store in Toronto in November 1983, Kernels Popcorn Limited is the only Canadian retail chain of gourmet specialty popcorn stores. Kernels"™ 65 stores located in major regional shopping centers across Canada make fresh delicious popcorn daily and create irresistible and decadent flavours to tantalize everyone's taste-buds.

For further information about Kernels or this promotion please contact: Carolyn Macgregor at (416) 487- 4194 ext #15, or by email at carolyn@kernelspopcorn.com

Established in 1986, the Canadian Breast Cancer Foundation is the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support and advocate for relevant and innovative research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer.

For information about the Canadian Breast Cancer Foundation please contact: Hilary Sadler, Manager Media & Communications at (416) 596-6773 ext. 400

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