Obee's Franchise Systems, Inc. Announces First Location Set To Open In Pennsylvania

(Wednesday, November 07, 2007) - Obee's Franchise Systems, Inc. announced today that it has opened a new restaurant in Greensburg, Pennsylvania. This is the first of twenty locations that Obee's has contracted with the company's area developers for a three county region of Westmoreland, Indiana and Cambria counties in Pennsylvania. The new obee's(R) is located at 5240 State Route 30 in Greensburg.

Peter Brown, President of Obee's Franchise Systems, Inc. congratulated the owners of the location and the region's area developers Mr. & Mrs. Bill Stewart saying, "we are very fortunate to have Bill and Candy open the first obee's(R) in the area and believe it is going to be the start of a greater presence for our company in this region."

An in-depth corporate profile of Obee's Franchise Systems, Inc. may be found in the latest online issue of www.OpportunistMagazine.com .

About Greensburg, Pennsylvania

Greensburg is a city in Westmoreland County, Pennsylvania, USA and part of the Pittsburgh Metro Area. The city is named after Nathaniel Greene, a major general of the Continental Army in the American Revolutionary War. Greensburg is the county seat of Westmoreland CountyGR6. Located southeast of Pittsburgh, Greensburg is a major business and cultural center in Western Pennsylvania. It is evident as the city's population doubles during work hours. For further information see: www.city.greensburg.pa.us .

About Obee's Franchise Systems, Inc.

Obee's Franchise Systems Inc. is the parent company of obee's(R) soups, salads & subs, a fast casual restaurant chain that manages franchises in 21 states from Florida to California. At present there are over 50 Obee's locations open and under development. OBFM has commitments from a nationwide network of area developers to open an additional 1,000 stores over the next ten years.

For Investor Relations or information concerning opening a franchise
please contact:
Mr. Peter Brown, President
Obee's Franchise Systems, Inc.
941-928-0073
Obeesnews@sitcomllc.com
http://www.obees.com

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc. assumes no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward- looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies.

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