Red Roof Inn To Revamp Web Site's Image Gallery

VRX Studios to serve as exclusive provider of online content services

(Monday, October 22, 2007) - VRX Worldwide Inc. (TSX-V:VRW) and Red Roof Inns, Inc. announced today that VRX Studios Inc., VRX Worldwide's wholly-owned subsidiary, and Red Roof Inn, a leader in economy lodging, have signed a multi-year agreement appointing VRX Studios as Red Roof Inn's exclusive provider of online content services.



Red Roof Inn selected VRX Studios to revamp the brand's online visual content and provide a consistent image gallery for each Red Roof Inn property. With the assistance of VRX Studios, Red Roof Inn's guests will now have an opportunity to experience an individual property before stepping through the doors.



"By partnering with VRX Studios, Red Roof Inn will be able to provide guests with a detailed representation of each property that will allow us to not only set""but exceed""guests"™ expectations,"� said Brent Walker, senior director of marketing for Red Roof Inn. "We look forward to having one comprehensive archive of high quality, visual content that consumers can access online."�



VRX Studios, a leader in producing, managing and distributing high quality travel content, will produce still images, virtual tours, interactive maps, and descriptive text for Red Roof Inn properties. VRX Studios will then host and distribute the new content to all Red Roof Inn branded Web sites and approved third party Web sites.



"The Red Roof Inn brand represents value, consistency, and excellence; qualities we hold in high regard at VRX,"� said David MacLaren, president and CEO of VRX Studios. "Red Roof Inn's appreciation of high quality content will go a long way in accurately setting consumers"™ expectations and in differentiating their online offering from that of their competition."�



Under the terms of the agreement, VRX will provide a comprehensive set of content services including photography, image processing, content management and distribution as well as all logistical, project management, and scheduling support. The companies will work closely together to add coverage of new properties as they open and ensure accuracy of the archive through VRX's industry leading Always Freshâ„¢ program.



For more information on Red Roof Inn, please visit www.redroof.com.



###



About Red Roof Inn

Red Roof Inn has more than 325 locations nationwide. Smart by Design amenities include free local phone calls, complimentary gourmet coffee and USA Today in the lobby, rooms equipped with clock radios, voicemail, and an enhanced in-room entertainment package with video games and more than 14 channels, including HBO, HBO2 and HBO Signature. Red Roof Inn provides pet friendly accommodations, snack centers and photocopy and facsimile services. Most Red Roof Inn locations are equipped with T-Mobile HotSpot wi-fi service in guestrooms and lobbies. RediCard Preferred Members enjoy faster reservations via a dedicated toll-free number, express check-in, complimentary room delivery of USA Today, priority room requests and free faxes, along with a generous awards program for free room nights, Delta SkyMiles, or a free T-Mobile day pass. For more information or reservations call 1-800-RED-ROOF (800-733-7663) or visit www.redroof.com.

About VRX

VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc. (TSX-V:VRW) (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready, rich media content that educates, inspires, and compels online travel consumers. Leading travel brands such as Harrah's, Hyatt, Travelocity, Lastminute, Orbitz and many others rely on VRX's stunning visual content to attract and engage consumers. Each month, millions of people interact with VRX's Hotel, Cruise and Destination Content in their search for their perfect vacation. To find out more about VRX Studios, its products and services, visit www.vrxstudios.com.



VRX Worldwide Inc.
per "David MacLaren"�

David MacLaren, President and CEO



VRX Contact:

VRX Worldwide Inc.

1(604)605-0052

1(888)605-0059

info@vrxworldwide.com

The TSX Venture Exchange has not reviewed this release and does not accept responsibility for the accuracy or adequacy of its contents

View all Red Roof Inn Press Releases

This article has been read 146 times.

Printer Friendly