Hardee's(r) Gets A Little Bit Country And A Little Bit Espanol At Breakfast

New Country Breakfast Burrito(TM) Fits a Hearty Meal Inside a Warm Tortilla

(Monday, October 15, 2007) - Hardee's has always focused on giving its customers the kind of high-quality breakfast items people normally expect to find only at sit-down restaurants. Starting today, anyone who loves a hearty meal in the morning but is pressed for time has a tasty new option: the Country Breakfast Burrito. Offering the down-home flavors of a complete "country breakfast" with a south-of-the-border twist, the Country Breakfast Burrito is now available at all Hardee's locations.

"This is no ordinary breakfast burrito," said Brad Haley, executive vice president of Marketing for Hardee's restaurants. "It's an entire country breakfast in the palm of your hand. It represents the first time that hungry breakfast customers can get eggs, bacon, ham, hash browns and sausage gravy in a portable form that can easily be eaten on the go. True breakfast fans are really going to enjoy the Country Breakfast Burrito once they get their hands on it."

The Country Breakfast Burrito features two egg omelets filled with crumbled bacon and sausage, diced ham and shredded cheddar cheese with hash rounds and a generous ladle of sausage gravy, all wrapped in a warm flour tortilla. It is offered for a limited time only and will be sold for $2.69 by itself or $4.09 for a small combo, which includes hash rounds and coffee. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 21, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,022 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R) restaurants, 1,905 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.

Contact: Steve Lemley Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6227 (314) 552-6740
slemley@ckr.com kgoedeker@webershandwick.com


SOURCE Hardee's
-0- 10/15/2007
/NOTE TO EDITORS: PHOTO AVAILABLE UPON REQUEST/
/CONTACT: Steve Lemley of Hardee's, +1-314-259-6227, slemley@ckr.com; or
Kim Goedeker of Weber Shandwick, +1-314-552-6740,
kgoedeker@webershandwick.com, for Hardee's/
/Web site: http://www.hardees.com
http://www.ckr.com /
(CKR)

CO: Hardee's; CKE Restaurants, Inc.

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