Wienerschnitzel Adds €œpupsters"� To Its Menu Featuring King's Hawaiian Rolls

(Wednesday, October 10, 2007) - Wienerschnitzel, the world's largest hot dog chain, has partnered with King's Hawaiian, the nation's leading and original producer of Hawaiian sweet bread and top-selling branded dinner rolls, to bring the Chipotle Ranch Pupsters to the Wienerschnitzel menu. The first product featuring King's Hawaiian rolls to be introduced through a quick-service concept, the Pupsters will be available at all Wienerschnitzel locations starting September 30.



"We are extremely pleased to be serving our premium products at a popular and widely-appreciated concept like Wienerschnitzel,"� said Shelby Weeda, president of King's Hawaiian Bakery West Inc. "We look forward to our partnership with the concept and supporting Wienerschnitzel's continued success in bringing innovative products to its menu."�



Sold as a pair, the Chipotle Ranch Pupsters consist of Wienerschnitzel's Original Hot Dog, Tabasco brand Chipotle Pepper Sauce, onion straws, pickle chips and Ranch dressing between a King's Hawaiian Sweet Roll.



"We are continually adding new flavors to the Wienerschnitzel menu to meet the demand of our consumers,"� said Tom Amberger, vice president of marketing at Wienerschnitzel. "The classic taste of the King's Hawaiian rolls is a perfect complement to Wienerschnitzel's bold flavors, making the Chipotle Ranch Pupsters a delicious combination for any taste profile."�



The Chipotle Ranch Pupsters, which tested successfully for three months in Southern California before its launch nationwide, will be available at a recommended price of $1.89. The new product promotion will be supported with television and radio spots, as well as direct mail and in-store point-of-purchase materials.

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