Checkers Challenges Football Fans In Florida To Choose Who's Champ

Chain brings college football's biggest intrastate rivalry from the gridiron to the double drive-thru

(Thursday, September 06, 2007) - Checkers Drive-In Restaurants, Inc., the nation's largest chain of double drive-thru restaurants and Official Burger sponsor of both the University of Florida Gators and Florida State Seminoles, today announced that it is bringing back its popular "Choose Your Champ" promotion for a fourth year to participating locations in Florida. Checkers challenges Gator and Seminole fans to take the competition to the drive-thru, while providing scholarship and educational funding to both universities.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070906/CLTH071)
(Logo: http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO )

During the 2007 football season, Checkers guests in Florida can vote for their favorite home state team by ordering a Gators Combo or Seminoles Combo, with a portion of the proceeds of each Combo sold benefiting the respective school's athletic scholarship fund.

At the end of the season, Checkers will make an additional contribution of $25,000 to both the University of Florida Food Science and Human Nutrition Department and the Florida State University Dedman School of Hospitality, which will be earmarked for scholarships, as well as educational and internship program funding.

"As a Florida-based Company, we are thrilled to have the opportunity to support our home state's brightest students and athletes," said David Crawford, Director of Marketing at Checkers Drive-In Restaurants, Inc. "This promotion is a fun way to engage Gator and Seminole fans while raising money for scholarship and educational funding at both universities."

Most Checkers locations in the State of Florida offer the Gator and Seminole combo meals, which include a half-pound double Champ burger with cheese, large fries and a large drink served in the fan's choice of a Gators or Seminoles collectible cup.

Since the "Choose Your Champ" promotion and other corporate pledges began in 2004, Checkers has donated a combined total of more than $310,000 to the universities.

About Checkers Drive-In Restaurants, Inc.

Checkers Drive-In Restaurants, Inc. (http://www.checkers.com/) is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers and Rally's double drive-thru restaurants. In recent years, Checkers/Rally's has been awarded several of the industry's most coveted recognitions: Best Drive-Thru in America in the QSR Drive-Thru Study for Rally's; Nation's Restaurant News Hot! Again Award for Checkers' sizzling business performance; and the American Business Award(SM) for the Best Executive in America. Checkers/Rally's is the Official Burger and Drive-Thru Restaurant of NASCAR.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070906/CLTH071
http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Checkers Drive-In Restaurants, Inc.

CONTACT: Elizabeth Sheridan of Checkers Drive-In Restaurants, Inc.,
+1-813-283-7163, sheridane@checkers.com

Web site: http://www.checkers.com/

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