New High-tech Headquarters Provides Power Boost To Advantaclean Franchisees

(Thursday, February 01, 2007) - CHARLOTTE-based AdvantaClean Systems, Inc., one of the premier providers of cleaning and environmental services in the southeast, broke ground on its new headquarters facility on May 8, 2006. The two-story, 9000-square-foot building, located at 311 Gilead Road in Huntersville, just north of Charlotte, will house AdvantaClean's executive and sales staff, as well as their state-of-the-art technology center.

AdvantaClean provides an array of cleaning and environmental services—including mold inspection and removal, and air duct cleaning—to businesses and residences. The company currently operates out of locations in Charlotte and Orlando.

"We're scheduled to occupy the new headquarters facility on December 1, 2006," reported Jeff Dudan, President and Founder. "And when we do, we'll be able to provide our prospective franchisees a stunning virtual experience of how their operation would run."

The new AdvantaClean headquarters will feature a sales area, staffed by industry experts, where prospective franchisees can monitor sales and service activity on 50" LCD flat-panel displays, providing a demonstration of the enhanced technology AdvantaClean makes available to its franchisees.

"Visitors to our new headquarters will get a hands-on demonstration of how our extensive back-end technology will help their business succeed," explained Executive Vice President David Pennebaker. "We're set up to be the central resource for our franchisees. All incoming calls run through our call center. They're handled by experts who fully understand each of the services we provide. Then they're routed directly to the franchisee who'll deliver the specified service."
A business model designed to increase franchisee success

The AdvantaClean structure is designed to maximize the success of each franchise. "We've operated this business for twelve years," said Dudan. "During that time, we've been able to identify the factors that cause small businesses to fail.
With our business model, we've addressed those factorsand developed some very effective solutions for them.

"Business owners who buy franchises are typically on their own when it comes to marketing and building their business," Dudan continued. "As the owner of a new business, you're already up against some pretty daunting odds. You have no idea how many calls you're missing when you're not there. You really can't tell what callers are being told or how effectively they're being sold. We take care of all that through our central call facility."

AdvantaClean delivers total back-end support to franchisees. "We provide the technology, the marketing, and handle and process all the incoming calls," said Dudan. "This improves your sales effectiveness, eliminates substantial overhead and increases profitability."

"Basically, the way it's designed, you can sit there in your truck, open your laptop and download maps of where to go and instructions on exactly what services to perform," Pennebaker added. "So it's easy to run an AdvantaClean franchise out of almost any location—no storefront is required. It's one of the many ways we reduce overhead for our franchisees."
A proven track record of performance

AdvantaClean has been running its owned-and-operated locations in Charlotte and Orlando under its franchise business model since October 2000. This is the first time they're offering franchises to the public.

"Our two current locations have seen great success offering a variety of our service lines." said Dudan. "All service businesses share certain fundamentals that are critical to their successful operation, and we've taken all we've learned from running these businesses and have applied the knowledge across all of our service lines."

Training for new franchisees will take place at the new headquarters facility, and will be handled by leading experts in each area of operations. "They're not only our sales experts, they're our operational trainers, transferring their expertise to each new franchisee," said Pennebaker.

Interested franchisees should contact AdvantaClean Systems, Inc. at 1-877-800-2382.

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