Unique Promotion Attracts Member Stores

Parable to Sponsor "Orientation Vacation"

(Wednesday, August 01, 2007) - Parable is hosting an "Orientation Vacation" for new member stores on August 26, 27 and 28. The all-expense paid trip features a member discovery day to help acquaint store owners with the services and tools Parable offers to help improve margin, attract new customers and increase average ticket sales.

"Parable offers services beyond that of a typical marketing group," explains Jim Clark, Parable expansion representative. "By hosting a discovery day, stores can learn about the wide range of marketing, merchandising and operational tools available to them and begin using them in their business as soon as possible."

In addition to Monday's discovery day, store owners will be treated to two days of rest and relaxation on the California coast, including ocean-side accommodations and tickets to Hearst Castle.

"We greatly value our relationships with our store owners and staff," adds Parable CEO Steve Potratz. "This is a great opportunity to connect early on and treat our new members to a little Central Coast hospitality."

The "Orientation Vacation" was promoted with a mock train ticket and attracted new stores from Indiana, North Carolina, Ohio and Delaware.

Parable helps Christian retail ministries succeed by making business better. A hybrid combination of marketing group, franchise and retail services provider, Parable offers Christian retailers a full range of marketing, merchandising and operational services. For more information contact Gary Weyel or visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, Calif.

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