Motel 6 Unveils New Web Site Design

Revamped Site Makes Navigation and Planning Trips Easier

(Monday, August 13, 2007) - Motel 6, the largest corporately owned and operated hotel chain in North America, launched a complete redesign of its Web site www.motel6.com. The Web site changes provide consumers with not only a new look and feel, but also with improved search options and better navigation tools.



"Motel 6 has always been a leader in internet marketing because of how we utilize our Web site to strategically target our audience," said Anne Lawrence, vice president of E-Commerce for Motel 6. "Since our web site is such a vital method of communication to our customers, we are constantly trying to find ways to better interact with them and to make sure their needs are met. Our redesigned site offers a streamlined appearance that will allow customers to easily find what they are searching for online, whether it is for one of Motel 6's trip planners, podcasts or room availability."



According to Traveltrends' Fourth Quarter 2006 Conversion Report, the Motel 6 web site led the way for hotel chains in the fourth quarter by a wide margin with a 19.1 percent booking rate and in a previous report said that the Motel 6 site's clean design and value-focused messaging resonate well with its target audience.



The revamped site expands on its previous online success by continuing to offer the same great information, but with a more functional and visually appealing layout. All key information is placed directly on the home page, including Motel 6's location search tool and links to family trip planners, the pet friendly policy, Tom Bodett and Jack Hanna podcasts and more.



The new web site reflects the same sense of humor which underlies the award-winning Motel 6 TV campaign. It reflects the fact that you get everything you need for a comfortable stay – and nothing more – at the best price of any national chain. At Motel 6, there is no concierge, no valet service, no fitness center. Instead we offer a brochure rack, washing machines and a flight of stairs to climb. The animation on the website brings this "no frills" outlook to life.



Check out Motel 6's revamped Web site by visiting www.Motel6.com.

About Motel 6

Motel 6 offers the best price of any national chain at more than 850 company-owned and franchised locations covering 48 U.S. states and Canada. For 21 years Motel 6 has used the tagline, "We'll leave the light on for you," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Accor North America

Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 870 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upscale Sofitel and mid-scale Novotel and Ibis hotel locations in the U.S., Canada and Mexico. For more information, visit www.accor-na.com.

View all Motel 6 Press Releases

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