Silver Award: Domino's Pizza

(Thursday, August 09, 2007) - The Silver Award for Franchisor of the Year was won by Domino's Pizza. The pizza takeaway franchise gained the award for its initiatives in helping its franchisees meet demand for faster deliveries and healthier products. "We felt that Domino's Pizza met the criteria of the judging panel very effectively," recalled Brian Smart. "We were particularly impressed with their ability to identify customers' demand for faster delivery times and to respond with such innovative and effective strategies to meet that demand. This company deserves recognition for its outstanding achievements and demonstrates how the franchising model can be used effectively to overcome the challenges of a very competitive market."

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