Carl's Jr.(r) Restaurants Enter Malaysia

(Monday, August 06, 2007) - CKE Restaurants,
Inc. (NYSE: CKR) announced today that Carl's Jr.(R), one of its subsidiary
hamburger chains, has opened its first flagship restaurant in Kuala Lumpur,
Malaysia. The franchise restaurant opened on Monday, July 23 and is the fifth
of 25 that will be opened over the next six years as per an agreement with
Singapore-based franchisee Aspac F&B SDN. BHD. Aspac has been operating
Carl's Jr. restaurants in Singapore since 2005, and is excited to enter the
Malaysia market.
"We are very pleased to see Aspac expand their presence across the
Asia-Pacific region by opening their first Carl's Jr. franchise restaurant in
Malaysia. This is a dynamic market with a strong appetite for great-tasting
food, and the premium hamburgers offered at Carl's Jr. will be a perfect fit,"
said Ned Lyerly, senior vice president of global franchise development for CKE
Restaurants, Inc.
"We are equally pleased to have such a strong partner in Aspac. Their
knowledge of operating Carl's Jr. restaurants in Singapore and their passion
for the Carl's Jr. brand are a winning combination," said Michael Woida, vice
president - international for CKE Restaurants, Inc.
Global franchise development for CKE Restaurants, Inc. subsidiary chains
Carl's Jr. and Hardee's(R) is a focus for the company, and international
restaurant presence currently exceeds 255 restaurants in 14 countries. There
are approximately 3,022 franchise- and company-owned restaurants between the
two chains system wide.
"Our goal is to take a leadership position in the quick casual dining
segment by offering premium burgers that emphasize quality, hospitable service
with excellent ambience," said Mason Tan, chief executive officer of Aspac F&B
SDN. BHD. "After a successful launch of the Carl's Jr. brand in Singapore in
2005, it became clear that Carl's Jr.'s unique market and branding positioning
combined with its focus on product innovation make it stand out from the rest
of the F&B players in Malaysia. We are certain customers will enjoy our value
proposition centered around great tasting, premium products that are built for
taste. We look forward to many more restaurant openings and success in the
future."
Carl's Jr. is celebrating more than 65 years in the quick-service
industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is
today an international organization that employs nearly 30,000 people
worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc.
(NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May
21, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of
3,022 franchised or company-operated restaurants in 43 states and in 14
countries, including 1,101 Carl's Jr. restaurants, 1,905 Hardee's(R)
restaurants. For more information, or to find a Carl's Jr. near you, go to
http://www.ckr.com or http://www.carlsjr.com.
Safe Harbor Disclosure
Matters discussed in this news release contain forward-looking statements
relating to future plans and developments, financial goals and operating
performance that are based on management's current beliefs and assumptions.
Such statements are subject to risks and uncertainties that are often
difficult to predict, are beyond the Company's control and which may cause
results to differ materially from expectations. Factors that could cause the
Company's results to differ materially from those described include, but are
not limited to, whether or not restaurants will be closed and the number of
restaurant closures, consumers' concerns or adverse publicity regarding the
Company's products, the effectiveness of operating initiatives and advertising
and promotional efforts (particularly at the Hardee's brand), changes in
economic conditions or prevailing interest rates, changes in the price or
availability of commodities, availability and cost of energy, workers'
compensation and general liability premiums and claims experience, changes in
the Company's suppliers' ability to provide quality and timely products to the
Company, delays in opening new restaurants or completing remodels, severe
weather conditions, the operational and financial success of the Company's
franchisees, franchisees' willingness to participate in the Company's
strategies, the availability of financing for the Company and its franchisees,
unfavorable outcomes in litigation, changes in accounting policies and
practices, effectiveness of internal controls over financial reporting, new
legislation or government regulation (including environmental laws), the
availability of suitable locations and terms for the sites designated for
development, and other factors as discussed in the Company's filings with the
Securities and Exchange Commission.
Forward-looking statements speak only as of the date they are made. The
Company undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information, future
events or otherwise, except as required by law or the rules of the New York
Stock Exchange.
SOURCE CKE Restaurants, Inc.
-0- 08/07/2007
/CONTACT: Ned Lyerly, Senior Vice President, Global Franchise Development
of CKE Restaurants, Inc., +1-314-259-6413, nlyerly@ckr.com/
/Web site: http://www.carlsjr.com
http://www.ckr.com /

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