New Manhattan Bagel Restaurant Opens In Red Bank

Greater variety of healthy choices available in warm, contemporary setting

RED BANK, N.J. (Thursday, February 02, 2006) - – The first newly built version of Manhattan Bagel's latest prototype restaurant has opened in Red Bank at City Centre Plaza.

"The new design and expanded menu reflect our guests' desire for a variety of fresh, healthy food choices, available in an attractive, quick casual dining atmosphere," said Paul Murphy, CEO of New World Restaurant Group, Inc., the parent company of Manhattan Bagel. "At the same time, the Red Bank restaurant continues Manhattan Bagel's tradition of offering authentic New York-style bagels that are boiled and baked on the premises."

Located at 20 Water Street, the new Red Bank Manhattan Bagel features a contemporary lunch menu that includes a choice of salads, soups and more than 24 freshly made sandwiches, hot off the grill or cold. Sandwiches are available on freshly baked cheddar, Asiago, sesame or French rolls; on pesto focaccia bread; in honey wheat tortilla wraps; or on any of a variety of 21 bagels. All bagels and breads are baked on premises. The new restaurant also includes a specialty coffee bar offering made-to-order espresso-based coffees such as lattes and cappuccino.

The location's interior design provides a contemporary, warm, casual dining setting, in a surrounding of wood and soft earth tones. Exterior and interior signage features the new scripted Manhattan Bagel logo.

The new franchised location in Red Bank will be the second Manhattan Bagel location owned by Howell residents Pete and Donna McCann. Since September 1997, the couple has operated the Manhattan Bagel restaurant in Brick Township, N.J. that ranks as the highest-volume location in the 107-unit franchise network. In the first quarter of 2005, their Brick location was remodeled to embrace the chain's new look and expanded menu, resulting in a 15% increase in sales, according to Pete McCann, who has also served as one of four representatives on the Manhattan Bagel Franchise Advisory Council for six years. He added that the Brick store has posted double-digit or near-double-digit sales increases virtually every year since the time it opened.

Offering seating for 50 diners, the 2,450-square-foot Red Bank location will be open Mondays thru Fridays from 6:00 a.m. to 6:00 p.m.; on Saturdays from 6:00 a.m. to 5:00 p.m.; and on Sundays from 6:00 a.m. to 4:00 p.m. The store will employ 15 to 20 people, including manager Ian Ritchey, a resident of Brick.

Manhattan Bagel's breakfast menu includes a variety of egg sandwiches, made to order with a choice of bacon, sausage or ham on toasted focaccia breads or bagels, as well as omelet wraps, the chain's premium coffees, tea, hot chocolate and cold drinks. Specialties include a Monterey wrap with scrambled eggs, cheese, salsa and black olives in a honey wheat tortilla; a tostini country style sandwich of eggs, cheese, red peppers and a choice of sausage, bacon or ham on a toasted focaccia bread; Philly steak & eggs on a bagel; or the original egg, bacon and cheese on a choice of bagels. Of course, the traditional bagel and cream cheese is a perennial favorite.

The lunch menu has evolved to meet the demand for high flavor profiles in interesting and unusual combinations. Sandwiches range from the ‘Wall Street' roast beef, with horseradish sauce on a cheddar roll, to the ‘Tribeca' turkey with chipotle mayonnaise and red onion on pesto focaccia bread, and the ‘Ellis Island' hot pastrami and melted Swiss cheese on a bagel or choice of rolls. Additionally, deli-style chicken, tuna and whitefish salads are on the sandwich menu with a choice of rolls and breads, or on a low-calorie, low-carb bed of lettuce with tomatoes.

The luncheon menu also includes a grilled chicken Caesar salad; a New York deli salad with turkey, ham hard cooked egg, cheddar and Swiss cheeses, tomatoes and black olives; a ‘Country Club' salad with grilled chicken, bacon, hard cooked egg and tomatoes; a ‘Garden Market' salad with cucumber, tomatoes, green peppers and red onions; along with a variety of classic and favorite sandwiches and choice of soups.

"The Red Bank Manhattan Bagel restaurant brings to life an evolution to the new fast casual format that is emerging as a favorite among customers across the region and country," said David Ammons, vice president of marketing for New World's franchised brands. "This continues the repositioning of the brand from a ‘bagel shop' highlighting breakfast, to a new emphasis on lunch and day-long dining."

Manhattan Bagel restaurants are located principally on the East Coast, from New York to Florida.

New World, which is headquartered in Golden, Colo., is a leading company in the casual restaurant industry. The company operates locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily under the Manhattan Bagel and Chesapeake Bagel Bakery brands. As of September 27, 2005, the company's retail system consisted of 643 locations, including 439 company-owned locations, as well as 137 franchised and 67 licensed locations in 34 states and the Distant of Columbia.

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