Casa Latino Arrives In Albuquerque

ALBUQUERQUE (Monday, July 02, 2007) - Thomas Mestas, a lifelong Albuquerque resident has been quietly helping his community achieve the American dream of homeownership since he began his real estate career five years ago. Now, the 32 year old real estate broker is preparing to let the floodgates open. Mr. Mestas is opening New Mexico's first office of Casa Latino Real Estate, America's leading Latino real estate brand.

"Thomas Mestas embodies exactly what we look for when deciding upon who will join our family of franchise owners and partners," said Robb Heering, Casa Latino's founder and current CEO.

Reached at his Albuquerque office this week, Mr. Mestas said, "I like the Casa Latino business model because of their focus on community and family and the emphasis on making sure that every family is treated honestly and fairly." He also said that he wants to, "be part of a paradigm shift in the industry and help make the American Dream come true for more people in the Hispanic community."

Heering stated that, "the industry is slowly and somewhat hesitantly beginning to see the power and value of Latinos in America, and it's about time. Some of the value of Casa Latino is that we didn't take an American real estate agency and translate a few ads to attempt to gain Hispanic market share. We understand the culture, we understand the business, we understand the needs, the dreams, the desires, the hardships, the discrimination… because most of us have lived it. Our company was built upon the reality that the existing national real estate brands do not effectively serve America's Latinos. That's not a jab at the obvious success of competitive brands, it's just reality. Nobody knows our market better than we do. We know that Thomas Mestas and the team he's assembling in Albuquerque are well equipped to deliver high quality real estate services to Greater Albuquerque and we're very pleased to have welcomed him into the Casa Latino family."

About Casa Latino Franchise Corporation

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker's ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 10 states and is executing an aggressive growth plan in the USA and many other countries.

Contacts
Casa Latino Franchise Corporation
Robb Heering, 866-611-2272
press@casalatino.com

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