Burger King In Simpsons Tie-in

(Wednesday, July 18, 2007) - Burger King Corp. has launched an interactive Web site that will allow users to convert digital photos into "Simpsonized" versions of themselves.

After uploading a photo and going yellow, Web site guests can personalize their look by choosing from an assortment of hairstyles, body types, outfits and accessories. When finished, visitors can create screensavers and wallpaper designs with their new look or email it to a friend.

The site also features The Simpsons Movie trailers, a Burger King restaurant locator, ads and an online store where visitors can apply their Simpsonized photos to t-shirts, mugs, hats, aprons and photo sculptures.

Burger King Corp. will also sponsor a traveling Simpsonizer photo booth throughout July and August. Participants will have the option to print their transformed photo, send it as an e-card or send it to a mobile phone.

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